Introduction: Searching for a clinic online is now second nature for patients in India, with over 900 million internet users in 2025. Yet, many clinics miss out on patients due to poor online visibility. GMB optimization for Indian clinics is the solution, ensuring your practice appears in Google’s local search [...]
Introduction: In healthcare, building patient trust isn’t just nice-to-have – it’s the foundation of effective care. Studies show that 80% of patients with high trust in their providers report better health outcomes (Edelman Trust Barometer, 2023), yet only 63% of primary care patients express full confidence in their doctors (Nuffield [...]
In healthcare, where patients often face uncertainty and vulnerability, the way services are marketed can profoundly impact their experience. Traditional marketing strategies that emphasize promotions, discounts, or technical features may work well for consumer goods, but in healthcare, they often miss the mark. Patients aren’t just looking for a deal—they’re [...]